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50 College Papers To Adevertise In

Colleges have a tremendous circulation of their bulletins and newspapers. Their price per run on advertising is very inexpensive for the number of prospects reached. Believe it or not, multi-millions of dollars are spent by students each semester.

If you have a new idea or product, run a test ad in one or more of the publications and see if you get results. Usually, a less expensive 1" ad will let you know whether your product or service is going to pull or not. If your test ad proves successful, then you may want to go to a larger ad or even a display-type ad and increase your coverage to include more bulletins and newspapers.

Another way to distribute your product is to advertise for a student on campus to represent you on a commission basis and be your dealer. Usually, there are several students who would love to have the opportunity to make some extra money. A good way to find the right person is by resume qualifications or actually calling them on the phone and talking it over with them.

Finding the key person could result in many easy dollars in your pocket.

In the past, some of the biggest sellers on campus have been radio and stereo equipment, music tapes, car repair manuals, study aids, self-improvement booklets and tapes, school fads of various natures, and any kind of special or different steins for drinking beer. Any new idea or product you may be able to come up with could be very advantageous to you in the form of increased sales.

Advertising in college bulletins and newspapers gains more results during the first three days of the week. When ordering advertising, it is best to specify that your ad appears in the Monday-Wednesday editions. Thursday is okay, but Friday is definitely out; minds seem to drift toward plans for the weekend, leaving little interest for purchasing.

Write to the enclosed list of publications. Ask for their rates and circulation. All of them will respond to your needs and many of them will call you and discuss whatever plans you have for advertising. They will work with you to try to see that you get the most response from any type of ad you may run.

We sincerely hope this report helps you in gaining sales and is an instrument in the growth of your company. You cannot beat the circulation of prospects reached for the dollars spent.

Have a good year!

                  50 LEADING COLLEGE BUYING POWERS

University of Oregon

Daily Emerald

P.O. Box 3159

Eugene, OR 97403

Circ. 10,500 daily

 

University of Arkansas

Arkansas Traveler

Hill Hall 304

Fayetteville, AR 72701

Circ. 8000 bi-weekly

 

University of Mississippi

Daily Mississippian

University, MS 38677

Circ. 10,000 daily

 

University of Washington

The Daily

144 Communications DS-20

Seattle, WA 98195

Circ. 18,000 daily

 

University of Texas at Arlington

P.O. Box 19038

Arlington, TX 76019-0038

Circ. 18,000 daily

 

University of Virginia

The Cavalier Daily

Newcomb Hall

Charlottesville, VA 22901

Circ. 13,000 daily

 

Illinois State University

Vidette

Normal, Il 61761

Circ. 22,000 daily

 

Ball State University

Munci, IN 47306

Circ. 14,000 daily

 

Florida State University

P.O. Box U-7001

Tallahassee, FL 32306

Circ. 46,000 daily

   

Jackson State University

Jackson, MS 39217

Circ. unknown

 

Indiana State University

The Indiana Statesman

Tirey Memorial Union Annex, ISU

Terre Haute, IN 47809

Circ. 14,000 daily

 

West Texas State University

College of Arts and Science

Canyon, TX 79016

Circ. unknown

 

Texas Southern University   

3100 Cleburne Avenue

Houston, TX 77004

Circ. 15,000 weekly

 

Spelman College

Spelman Spotlight

P.O. Box 40

Atlanta, GA 30314

Circ. unknown

   

Wright State University

The Daily Guardian

Dayton, OH. 45435

Circ. 4,000 daily

 

University of South Florida

Oracle

Let 472, Arts and Letters Bldg.

Tampa, FL 33620

Circ. 25,000 daily

 

Ohio State University

The Lantern

281 Journalism Bldg.

242 W. 18th St.

Columbus, OH 43210-1107

Circ. 31,000 daily

 

Montana State University

Exponent

Strand Union Bldg.

Bozeman, MT 59715

Circ. 8,000 bi-weekly

 

Texas Tech. University

P.O. Box 4080

Lubbock, TX 79409

Circ. 17,000 daily

 

University of Florida

The Alligator

P.O. Box 14257

Gainesville, FL 32604

Circ. 43,000 daily

 

Iowa University

111 Communications Center

Iowa City, IA 52242

Circ. 20,000 daily

 

Bowling Green State University

The BG News

106 University Hall

Bowling Green, OH 43403

Circ. 11,000 daily

 

Morgan State University

Spokesman

Cold Spring Ln. & Hillen Rd.

Baltimore, MD 21239

Circ. 4,000 bi-weekly

 

East Texas State University

The East Texan

Box D - ET Station

Commerce, TX 75428

Circ. 7,000 bi-weekly

 

San Francisco State University

Dept. of Journalism

1600 Holloway Ave.

San Francisco, CA 94132

Circ. 10,000 weekly

 

Auburn University

The Auburn Plainsman

1st Floor, Foy Union Bldg.

Auburn, AL 36849

Circ. 18,500 weekly

 

Winona State University

Winonian

Winina, MN 55987

Circ. unknown

 

Washington University

Student Life

St. Louis, MO 63130

Circ. 8,300 weekly

 

University of Tulsa

Collegian

600 So. College

Tulsa, OK 74104

Circ. 4000 weekly

 

University of Maryland

Diamondback

College Park, MD 20742

Circ. 21,000 daily

 

University of Kentucky

The Kentucky Kernel

210 Journalism Bldg.

Lexington, KY 40506

circ. 18,000 daily

 

Boston College

The Heights

Chestnut Hill, MA 02167

Circ. 9,500 weekly

  

Seton Hall University

The Setonian

S. Orange, NJ 07079

Circ. 10,500 Weekly

 

Pace University

Pace Plaza

New York, NY 10038

Circ. unknown

 

University of New Mexico

Student Publications

P.O. Box 20

Albuquerque, NM 87131

Circ. 30,000 weekly

 

University of Wisconsin

Union Box 88

P.O. Box 413

Milwaukee, WI 53201

Circ. unknown

 

University of Tennessee

5 Communications Bldg.

Knoxville, TN 37996-0314

Circ. 15,000 daily

 

Cal State University, Long Beach

SS/PA-010

1250 Bellflower Blvd.

Long Beach, CA 90840

Circ. 20,000 daily

 

Northwestern University

N.O. News

360 Huntington Ave.

Boston, MA 02115

Circ. 21,000 weekly


University of Wisconsin, Stout

The Stoutonia

Menomonie, WI 54751

Circ. 7,000 weekly

 

Texas Christian University

The Daily Skiff

P.O. Box 32929

Circ. 5,500 monthly

 

University of Wisconsin, La Crosse

Racquet

La Crosse, WI 54601

Circ. 5,000 weekly

 

Washington State University

The Daily Evergreen

P.O. Box 2008 C.S.

Pullman, WA 99164

Circ. 20,000 daily

 

San Jose State University

Spartan Daily

San Jose, CA 95192

Circ. 15,000 daily

 

Portland State University

Vanguard

P.O. Box 751

Portland, OR 97207

Circ. 17,000 bi-weekly

 

Valdosta State College

The Spectator

VSC Box 194

Valdosta, GA 31698

Circ. unknown

 

Kent State University

Daily Kent Stater

Kent, OH 44242

Circ. unknown


Georgia State University

Signal

Box 695 University Plaza

Atlanta, GA 30303

Circ. 10,000 weekly


Arizona State University

State Press

15 Matthews Center

Tempe, AZ 85287

Circ. 40,000 daily

 

 

 

 

 

 

 

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